Re-Blog from Food & Wine October 23, Written by Mike Pomranz – Link to Full Article
“1933 Repeal Reserve Amber Lager is a “historically inspired” beer celebrating the repeal of Prohibition over eight decades ago”.
According to Budweiser, the inspiration for 1933 Repeal Reserve Amber Lager stems from a beer created by Anheuser-Busch co-founder Adolphus Busch in the pre-Prohibition days that was served around the brand’s home of St. Louis for friends and the local community to enjoy. Though the original brew was apparently popular in its heyday, the amber lager was never revived after Prohibition was repealed… that is, until now.”
“Beyond being inspired by a recipe from the days of yore, the beer also tips its hat to the past in a number of other ways. Possibly its coolest feature, the beer comes packaged in old-school “vintage Budweiser stubby bottles.” It also tips its hat to legalized alcohol by clocking in at 6.1 percent ABV, over a percent higher than traditional Budweiser. Lastly, Anheuser-Busch is rolling out the new brew with a fun promotion through Lyft in New York City: On Wednesday, from 3 p.m. to 7 p.m., Lyft users can access Bud Vintage Mode in the app “for a chance to enjoy a 15-minute joyride in a classic 1930s car.” It’s a reminder of all the hard work our forefathers went through to undo all the hard work of our forefathers from slightly before them.”