Over the last few years CBD, the non-psychoactive element of the hemp plant has become an increasingly recognized supplement by regulators, suppliers, consumers and retailers alike. It is associated with a wide range of benefits as an alternative to pharmaceuticals.


Farrell Distributing has monitored this evolving category as regulators, consumers, and our retail partners have come to accept it. As members of the regulated alcohol industry we see similarities in in the way this category is being adopted from a public policy and public opinion perspective. Within our current portfolio we already represent five brands of non-alcoholic beverages that have CBD infused as a supplement.


We feel it is important to communicate our position regarding this segment and the brands that we represent in it. While we only carry five brands today, and only in the form of beverages, clearly that number will rise as our supplier network responds to consumer and retailer acceptance of the category. Two of our current suppliers of CBD beverages (TreTap and Upstate Elevator Supply Co.) have adjacent CBD businesses presenting CBD to consumers in a variety of forms including, tinctures, edibles, salves, ointments, and many more. Several of our retailers have asked us to consider entering this space as trusted partners.
We have recently decided to move forward and represent not only beverages that contain CBD, but also other CBD products that are not beverages. We are doing so after careful consideration and consultation with legal and regulatory advisors.
It is extremely important that our employees and retailers know how we are approaching this segment from a policy and safety perspective. This space is already laden with products that have poor quality, are inadequately tested, or that misrepresent the product in any number of ways. It is our goal to give confidence to our retail customers regarding regulatory compliance and the significant investment in their inventory.


To protect ourselves, our retail partners, and ultimately consumers, we will adhere to strict guidelines with any CBD products we represent including the following.

• We will require that all products and brands that we represent will have been tested to comply with the Farm Bill Act and are regularly tested to detect any contaminants.

• No products will make any medical or specific health claims or be represented as a cure for any specific ailments.

• We will require that our suppliers can demonstrate that all hemp sourced can provide a clear and complete chain of custody.


We cannot overly stress the importance of these guidelines. We believe these products merit the same attention as regulated alcohol to ensure the safety and the quality of ingredients.


Please feel free to contact us with any questions or concerns.

Farrell Distributing Management
802-864-4422 ext. 1337

CBD Beverage

Aqua ViTea
Middlebury, Vermont

Sprig Sparkling CBD-Infused Sodas
California, California

Fairfield, Vermont

Upstate Elevator Supply Co.
Burlington, Vermont

CBD Non-Beverage

Aceso Hemp
Colorado, Colorado

Ceres Natural Remedies
Burlington, Vermont

Upstate Elevator Supply Co.
Burlington, Vermont