Stella Artois

Founded on January 1, 1366,  Leuven, Belgium

The Anno 1366 on the Stella Artois logo refers to the origin of brewing in the city of Leuven. The city’s tax records dated 1366 mention the existence of a local brewpub called Den Hoorn, (‘Hoorn’ in Dutch meaning ‘Horn’ in English, as is represented in the logo on the beer label). The name Artois was coupled to the brewery in 1708, when new owner Sebastian Artois achieved the title of master brewer. The frame that surrounds the name Stella Artois on the label refers to the traditional style of window frame found in Flemish architecture.

With over 600 years of brewing expertise in every chalice, Stella Artois deserves to be poured perfectly. Our Nine Step Pouring Ritual is a beautiful dance between the chalice and the draught master, to deliver exquisite flavor with a tempting allure.

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Stella Artois Cidre


Let me first tell you a little something about Stella Artois Cidre. Of course, I don’t want to blow my own trumpette, but this is an elixir so superb, so splendid, it is quite simply magnifique.

Cidre is quite well known for its balanced, dry blend; the result of hand-picking our apples – of which only the finest will do. It’s the perfect accoutrement to any afternoon of sophisticated leisure. Simply open, pour and enjoy.

So please, be my guests and share amongst friends.

Le Président

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