For Immediate Release:

Monday, September 14th, 2015


Contact: Ryan Chaffin

Director of Marketing, Farrell Distributing

(802) 864 – 4422 x 1176


Farrell Distributing Reaches Brand Distribution Agreement with g. housen for Vermont Portfolio


South Burlington, VT – Farrell Distributing Company of South Burlington, Vermont and g.housen, Inc. of Keene, New Hampshire have reached an agreement that will transfer ownership of g.housen’s portfolio of beverage brands in Vermont to Farrell Distributing.


Both companies said the transaction would strengthen their businesses and improve service to suppliers, retailers and beverage consumers.  The g. housen portfolio of brands includes some of the nation’s top national wine, beer and non-alcoholic beverage brands, including Anheuser-Busch, and will compliment the locally driven portfolio Farrell currently manages.


“This is a good deal between two longtime family businesses that will help both companies improve our scale and achieve efficiencies that offset rising cost pressures in the logistics business,” said David J Farrell, president and CEO of Farrell Distributing Company. “It also significantly enhances our ability to drive the business plans for our brands, and reinforces the link each company has to its home state and local communities.”


Richard Clarke, owner of g.housen, Inc. agreed.  “We’re really happy that g.housen’s Vermont portfolio will transition to another family business,” Clarke said.  “The efficiency both companies gain will be a useful tool that will deliver benefits to all of our partners – our brands, retailers and consumers.   It also positions both companies for ongoing success and additional opportunities.”


Closing on the transaction will occur October 30th, 2015.  A majority of g.housen employees will be offered the opportunity to transition to Farrell Distributing.


Farrell Distributing General Manager Todd Bouton said g.housen would be unified with Farrell’s operations incrementally with full integration dovetailing the completion of a 25,000 square foot expansion of the company’s South Burlington facility in the spring of 2016.


“We look forward to continuing to be a first-class distributor, employer and contributing member of the communities we serve.” said Ryan Chaffin, director of marketing for Farrell Distributing.  “With this deal, quality, service and community will continue to be the retail focus, vision and commitment for Farrell’s entire portfolio across all segments.   We look forward to building on the work g.housen has done in Vermont.”



Founded in 1982, g.housen is a leading multi-brand distributor of premium beer, wine and soft beverages in New Hampshire, Vermont and Massachusetts. The third-generation family business is rooted in the traditional New England values of hard work, innovation and rock-solid reliability. g.housen is headquartered in Keene, New Hampshire.  For more information visit:



Thomas A. Farrell and several brothers founded Farrell Distributing in 1933 as M. M. Farrell & Sons, Vermont’s first licensed distributor after prohibition. Today, the company operates facilities in South Burlington and Rutland distributing Anheuser-Busch products, 25 Vermont Craft Brands along with other beers and more than 900 wine brands from small family wineries to some of the largest and most trusted wine brands in the business. Throughout its history, Farrell Distributing has maintained a strong commitment to social responsibility, participating in responsible drinking campaigns and partnering with local organizations to help those in need throughout Vermont.


Farrell_F_4C with branding