Farrell Distributing Leverages Community Organizations Through UVM Athletics’ Sponsorship

BURLINGTON, VT – UVM Athletics and its multimedia rightsholder, LEARFIELD’s Vermont Sports Properties, announced today that Farrell Distributing has extended its integrated relationship with the Catamounts for the next five years.

The partnership is based around aligning and supporting Vermont’s team while bringing awareness and assistance to various community non-profits. Farrell Distributing will leverage its brand exposure by showcasing local community organizations at UVM’s iconic Gutterson Fieldhouse. Farrell will highlight community partners through a customized videoboard feature and provide tickets to be used at the non-profit’s discretion.

“We have deep roots in our state and are committed to supporting the people, communities, and environment around us. Throughout our 85+ years of operation, our philosophy hasn’t changed: we seek to be a leader in all we do – as a World-Class distributor, as a large Vermont employer and as a contributing member to our community. Through an organic blend of volunteerism, philanthropic initiatives, and charitable giving, we aim to improve the social wellbeing of Vermonters. Ensuring Vermont Athletics continues to grow and thrive is critical for our state, and region. Ryan Chaffin, Director of Marketing & Business Development at Farrell Distributing.

“We are thrilled to deepen our partnership with Farrell Distributing along with the many non-profits that will benefit from this relationship,” said Alicia Hawks, General Manager at Vermont Sports Properties. “This exciting partnership exemplifies Farrell’s genuine, on-going commitment to supporting the green mountain state.”

Additionally, Farrell will have dedicated space throughout the UVM Athletic facility encouraging fans to support, Rally Cat’s Cupboard, UVM’s local food pantry helping to fight food insecurity on campus

Founded in 1933 we are a 4th generation family business with a core focus on Quality, Service and Community. Central to our philosophy is that we are here to serve the Vermont consumer, our retailers, and our supplier partners. We count on every member of our team to support this mission and to be the embodiment of our philosophy. We lead by being entrepreneurial, independent, and innovative in all we do.

Vermont Sports Properties, led by General Manager Alicia Hawks, works alongside UVM Director of Athletics Jeff Schulman and the athletic administration to grow the Catamount brand. LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.