At Farrell Distributing, we pride ourselves on having the highest level of knowledge, not only about the products in our portfolios, but also about the beverage industry, best practices, and ways to increase both sales and customer experience. Our team is comprised of over 82 CICERONE Certified Beer Servers, 1 Certified Cicerone® , 18 Certified Specialists Of Wine Level 2, 7 Certified Specialists Of Wine Level 3 , 1 WSET Diploma/Certified Educator , 5 CSW professionals , 1 Certified Sommelier, & 1 French Wine Scholar.

We employ full time beer, cider and wine trainers on staff. In addition to our monthly internal staff trainings, we offer training services to our on-premise and off-premise accounts including:

  • Beverage Menu Training & Service Standards
  • Wine Seminars (varietals, regions, food pairing)
  • Beer Seminars (how beer is made, style family tree, food pairing)
  • Staff Knowledge Assessments
  • Food Pairing Workshops
  • Wine and Spirit Education Trust Level 2 and 3
  • Cicerone Education